About Us

The Yellow Ribbon Foundation may not be the first name that springs to mind when people think of supporting the Armed Forces, however if we were to ask if they remember the “wear a yellow ribbon for our heroes” campaign run by the News of the World in March 2003, it often rings a bell.

Our 2003 campaign asked people to look outside the box.  Put your political opinions aside for a moment, and instead focus on simply showing respect and support to the British Armed Forces who work selflessly in often very difficult situations. Not just those involved in the conflict in Iraq, but the forgotten personnel still involved after many years with peacekeeping tasks in Bosnia, Kosovo and Afghanistan; those enduring the Fire Strikes and Foot & Mouth crisis here in the UK, and more still providing humanitarian aid in locations all over the world at a moment's notice.


The Yellow Ribbon Foundation, a registered non-profit private limited company, has two main purposes:

• to provide informal and impartial support to anyone with a British Armed Forces connection including military welfare;
• to encourage public support for the Armed Forces regardless of the politics of the job;

From community forums - meaning families can keep in touch instantly through private messaging, chat room and message board facilities - through to gift boxes  for our "Homefront Heroes", for which anyone can nominate family, friend or neighbour to receive a box of goodies designed to make their day, The Yellow Ribbon Foundation devotes it’s time to creating a positive atmosphere for everyone and anyone with a connection to or appreciation of our Armed Forces.

“Yellow Ribbon for the Forces Week” at the end of March and our “Christmas Candle of Hope”, remembering families spending Christmas apart, have both been groundbreaking events supported by Chiefs of Staff, senior politicians and even our own Royal Family.

Self-promotion is paramount to any organisation's success so you will find us every September at the Adidas Women’s 5km Challenge in London, as well as having a contingent present in the Remembrance Day March Past at the Cenotaph in London each year. We have an eclectic range of merchandise in our web shops and, being a self-funded organisation, we are additionally grateful for the sponsorship given to us by The Kinetics Group and Sovereign Capital since 2007.

All this, and more, brought to you from the dining room and shed of an RAF married quarter in the heart of Oxfordshire by one very dedicated and proud military wife - Victoria Evans -  who, as well as running The YRF also has a full time "proper job" and a family to deal with.  A testament to the resilience and resourcefulness of all our military families, and very much the reason why the Ministry of Defence wrote in 2006 :

        "The Yellow Ribbon Foundation is highly respected and regarded as a responsible organisation here at the MOD."

As we said at the start, The Yellow Ribbon Foundation may not be the first name that springs to mind when you think of supporting the Armed Forces but for all our quiet modesty you will find that when it comes to supporting our serving personnel worldwide in the 21st century, The YRF led the way in 2003 and will continue to do so for as long as there is a British Armed Forces.

Feel free to contact Victoria at any time using the following methods:
 
        By post to The Yellow Ribbon Foundation,16 Latimer Road, Carterton, Oxfordshire OX18 3SE. 
        Telephone / Fax on 0845 094 1169 or mobile 07951 952 441.  Leave a message if there's no answer, and she will get back to you.

Alternatively use the Contact Us facility linked below.